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LOGO PACKAGE
LOGO PACKAGE
BRAND DISCOVERY
LOGO
VISUAL IDENTITY GUIDE
CLICK HERE TO LEARN MORE
CLICK HERE TO LEARN MORE
BRAND DISCOVERY
Let's begin by identifying your brand. This process entails conducting an interview and completing a personification worksheet to elucidate your background, objectives, and target audience. It also involves analyzing your current materials and assessing your competitors' brand images, along with presenting visual examples of feedback. This critical research phase will steer future design work.
LOGO
The backbone of your business's visual identity begins with a comprehensive exploration and discussion of your preferences. After conducting thorough research and aligning with your vision, I will meticulously craft and refine ideas, presenting the top 2-3 logo concepts for your consideration. Each refined concept will be showcased through mock-ups, providing a realistic preview.
Your preferred solution will undergo further refinement, resulting in (4) logo variations, including vertical and horizontal orientations, an iconic mark, and Wordmark. Additionally, you will receive (4) color variations, featuring full color, inverse, full black, and full white. The final set encompasses all necessary file types for your convenience.
VISUAL IDENTITY GUIDE
A 1 to 2-page document is included, featuring the logo user's guide with specifications. This guide is essential for print vendors and web designers/developers, ensuring the consistency of your brand colors across all applications. It provides CMYK, RGB, HEX Codes, and Pantone information.
BRAND IDENTITY PACKAGE
BRAND IDENTITY PACKAGE
BRAND DISCOVERY
LOGO
COLOR PALETTE
TYPOGRAPHY
VISUAL THEME
BRAND PATTERN
BRAND STYLE GUIDE
CLICK HERE TO LEARN MORE
CLICK HERE TO LEARN MORE
BRAND DISCOVERY
Let's begin by identifying your brand. This process entails conducting an interview and completing a personification worksheet to elucidate your background, objectives, and target audience. It also involves analyzing your current materials and assessing your competitors' brand images, along with presenting visual examples of feedback. This critical research phase will steer future design work.
LOGO
The backbone of your business's visual identity begins with a comprehensive exploration and discussion of your preferences. After conducting thorough research and aligning with your vision, I will meticulously craft and refine ideas, presenting the top 2-3 logo concepts for your consideration. Each refined concept will be showcased through mock-ups, providing a realistic preview.
Your preferred solution will undergo further refinement, resulting in (4) logo variations, including vertical and horizontal orientations, an iconic mark, and Wordmark. Additionally, you will receive (4) color variations, featuring full color, inverse, full black, and full white. The final set encompasses all necessary file types for your convenience.
COLOR PALETTE
Specifications for the colors in your logo, along with a complementary secondary palette, including CMYK, RGB, HEX codes, and Pantone references, are provided.
TYPOGRAPHY
Recommended brand fonts, with examples of usage.
VISUAL THEME
Shapes and lines, a distinctive style of photography or illustration, custom patterns, or other elements that enhance your brand's visual theme, making it uniquely yours. These are utilized in mock-ups to showcase how they can be applied and the visual impact they will have.
BRAND PATTERN
We will craft brand patterns seamlessly integrated into the elements of your logo, enhancing consistency and fostering brand recognition.
BRAND STYLE GUIDE
A multi-page document that describes the features of your brand and ensures consistent communication. It includes the story behind the logo, rules of use, specifications for the logo, color scheme, typography, graphic elements, brand message, and any other elements unique to your brand.
CUSTOM DESIGN PACKAGE
CUSTOM DESIGN PACKAGE
Business cards, letterhead, and envelopes
Social media templates
FB, Instagram and LinkedIn cover page
Thank you card and Brochures
CLICK HERE TO LEARN MORE
CLICK HERE TO LEARN MORE
Apart from the Brand Identity package, you will likely need marketing materials featuring your new identity. If you have an in-house designer, they can refer to the brand style guide created in the identity package while working on them. Alternatively, I can design them for you since I am already familiar with your brand inside out. Popular pieces include:
Business cards, letterhead, and envelopes
Social media templates
FB, Instagram, and LinkedIn cover page
Brochures and info sheets
Thank you card
Signage
Presentation templates
Not all businesses require each item. After we talk, I can set up a custom package proposal that includes the exact identity package and marketing pieces you need.
FAQ
I ALREADY HAVE A LOGO, CAN WE USE IT?
At EK Design Solution, every brand identity project starts from scratch to ensure that every element is backed by research, strategy, and cohesive design principles. This way, your visuals work together to create a strong, memorable brand.
HOW MUCH IS THE INVESTMENT?
We love supporting small businesses and offer different packages to suit your needs:
Logo Design – starting at $500 USD
Brand Identity Package – starting at $2,500 USD
Brand + Web Design Project – starting at $4,499 USD
Final project costs depend on your specific deliverables and branding goals. Payment plans are available for selected clients.
DO YOU PROVIDE SOURCE FILES?
Absolutely. Some designers charge extra for source files, but we believe your brand belongs to you. You’ll receive all native source files for your final designs at no additional cost.
4. HOW LONG DOES IT TAKE TO COMPLETE A BRANDING PROJECT?
Timelines depend on the scope of work:
Logo Design – 1–2 weeks
Standard Brand Identity Package – 2–3 weeks (including a few collateral items)
Larger projects or additional revisions may require more time.
5. SO YOU PROVIDE PRINT READY FILES?
Yes. Our Brand Identity Package includes files optimized for both digital/web and print use. If you already have a trusted print vendor, we’ll make sure you get the exact formats they need.
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